Our Approach

OUR MISSION IS TO HELP YOU UNLOCK YOUR SUPERSTAR IDENTITY AND CHANGE THE BEAUTY INDUSTRY FOR THE BETTER.

OUR MISSION
BEAUTY IS ONE OF THE LEAST REGULATED CONSUMER CATEGORIES. IT IS LEGAL FOR COMPANIES TO USE CHEMICALS KNOWN TO BE HARMFUL, OR THAT HAVE NEVER BEEN EVALUATED FOR SAFETY. ADD TO THAT THE MATERIALS THAT ARE UNSUSTAINABLE OR MISLEADING, AND THERE IS A LOT OF OPPORTUNITY FOR IMPROVEMENT. WE AIM TO PUT SUSTAINABILITY AT THE CORE OF EVERYTHING WE DO. WE PARTNER WITH SUPPLIERS THAT INVEST IN GREEN BUILDING INFRASTRUCTURE TO MINIMIZE OUR WASTE, WATER, AND ENERGY FOOTPRINTS.

SUSTAINABLE PURCHASING
WE ARE COMMITTED TO MINIMIZING OUR ENVIRONMENTAL FOOTPRINT AND ACHIEVING FAIR, SAFE AND HEALTHY WORKING CONDITIONS THROUGHOUT OUR SUPPLY CHAIN. WE SEEK TO PARTNER WITH SUPPLIERS WHO SHARE A COMMON VISION OF SUSTAINABILITY, ACCOUNTABILITY AND TRANSPARENCY. WE CURRENTLY REQUIRE THAT SUPPLIERS MEET OUR CATALOG STANDARDS FOR: SOCIAL RESPONSIBILITY, SAFE & NON-TOXIC, AND BETTER MATERIALS.

OUR TEAM
OUR MANAGEMENT TEAM IS WOMAN-FOUNDED AND LED.